Article marketing for one is still a very potent technique you can apply. A very efficient way to get free website traffic to your site is to publish an article on e-zine articles. In the bio box you will insert a link to your website while hinting in the content that there is a lot more to be had on the website without being too obvious.

In order to do it right, you have to target those keywords that have a high search volume, little content competition, high relevance to your subject and the article that you write needs to have some entertaining value while being 100% original. The article on e-zines will point to more relevant content on your own site, the first being a primer or the bait and the second, the prize that your visitor will receive when he visits your webpage.

When you do this consistently you will notice a regular increase in site traffic. Keyword Catcher can help with this.

By installing keyword catcher on your website server, you will be able to track the queries that a surfer has typed into his browser. The real-time tracking capabilities that keyword catcher offers will help you to see the keywords that people are typing in, barely a few seconds after they have left their browser and landed on your website’s page.

This will put you virtual in contact with the visitors that land on your website’s page and it will allow you to obtain real-time keyword data. With these keywords you can go to the Google adwords keyword tool and you can start digging deeper to identify related search terms that present the desired characteristics.

Free traffic is also directly related to search engine results pages. There are a number of rules you have to obey if you want search engines to see your page and recognize it as being highly relevant to the content that queries are made for. In professional jargon it is referred to as search engine optimization or SEO.

SEO rules will dictate that you need to incorporate the targeted keyword in the title, in the excerpt and the keyword list. That is until the next Google slap.

As much as I hate Google slaps, I’ve also come to love them. A Google slap is nothing less than an update of the search engine algorithm, which always aims to improve the end-user’s experience when making use of the search engine. As long as there is abusive use that intends to trap an unsuspecting surfer there will be periodic adjustments that aim at providing better content, while reducing manipulations. We can only welcome this.